Please head on over to the excellent blog of my online friend Michael Palmer:
http://graduatejobhuntblog.blogspot.com/2012/01/guest-blog-breaking-into-marketing.html
in order to read my guest post about my perspective on the challenging job market for those of us wanting a career in marketing, without a related degree.
We've got a bit of a challenge on our hands, but it's all about making the best of a bad situation! Watch out for some future posts about how I've personally gone about tackling this obstacle.
Annnd, a bit of marketing for you...
Today I came across this online video "Smart thief caught on camera". Intrigued, I pressed play to find out just how smart this thief could be.
OH WOW!
Such a great reveal at the end; the selling point is effortlessly conveyed in an instance of great entertainment.
Youtube can act as an excellent platform by which brands can put themselves out among the public sphere and become a more integrated part of our everyday lives. Videos like this one represent the viral type - that are so entertaining you would pass them on to others - regardless of whether you recognise the marketing ploy behind it or not. Indeed, I feel that the fact the reveal shows that it was a marketing ploy all along actually forms a large part of its appeal - there is entertainment value in passing this on knowing that it will intrigue your friends until they find out that they've been watching an ad. Then these friends will pass it on in order to become masters of that same tricking experience.
http://graduatejobhuntblog.blogspot.com/2012/01/guest-blog-breaking-into-marketing.html
in order to read my guest post about my perspective on the challenging job market for those of us wanting a career in marketing, without a related degree.
We've got a bit of a challenge on our hands, but it's all about making the best of a bad situation! Watch out for some future posts about how I've personally gone about tackling this obstacle.
Annnd, a bit of marketing for you...
Today I came across this online video "Smart thief caught on camera". Intrigued, I pressed play to find out just how smart this thief could be.
OH WOW!
Such a great reveal at the end; the selling point is effortlessly conveyed in an instance of great entertainment.
Youtube can act as an excellent platform by which brands can put themselves out among the public sphere and become a more integrated part of our everyday lives. Videos like this one represent the viral type - that are so entertaining you would pass them on to others - regardless of whether you recognise the marketing ploy behind it or not. Indeed, I feel that the fact the reveal shows that it was a marketing ploy all along actually forms a large part of its appeal - there is entertainment value in passing this on knowing that it will intrigue your friends until they find out that they've been watching an ad. Then these friends will pass it on in order to become masters of that same tricking experience.
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