(I realise that this is a tad late given that we're now in January, but what's the harm in spreading some belated seasonal cheer?)
The usual charity campaign premise is to tug as hard as possible on our heart strings. Unfortunately, this is not always enough to encourage action, and more often than not merely incites the generic thought: "I really should do something for charity". That's why this piece is so refreshing.
Contrary to the tired charity appeal format, Inferno have created the character of 'Good Will', who is full of his namesake's seasonal spirit and takes us on an emotional flight to the highest heavens with his generosity for generosity's sake. And if Good Will can be so generous for no reason in particular, surely we can take a leaf (or a fiver) out of his book and give to a worthy charity?
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